The idea
Blog
Resources
Engage

Subscribe

New posts monthly.

Thank you!

My name is Katryn Wright and this is my “Better Business Behaviour” blog. I work in business and human rights and I’ve been learning about behavioural science. This blog is about the intersection of those two worlds. 

Better Business Behaviour Behavioural science insights for responsible business

May 24
May 24 What do we need to do to change behaviour? Lessons from a pilot of the Behaviour Change Tool

Katryn Wright

What are the behaviours that need to change? Why is it important to identify specific behaviours? How can we make behaviour change easier?

May 3
May 3 How can we develop human rights training that changes behaviour?

Katryn Wright

Does human rights training work? How can we improve training? What can behavioural science offer?

Nov 16
Nov 16 Does the length of codes of conduct matter? How about visuals?

Katryn Wright

Are shorter policies better than longer policies? Do visuals and illustrations successfully communicate codes of conduct? What matters?

Nov 2
Nov 2 How do codes of conduct affect behaviour? Language matters

Katryn Wright

Does the language of codes of conduct matter? Can codes of conduct reduce cheating and unethical behaviour? How do codes of conduct affect ethical behaviour in organisations?

Oct 19
Oct 19 Behavioural diagnoses: How to understand what influences behaviour

Katryn Wright

What are behavioural diagnoses? What influences behaviour? How can we understand what needs to change?

Sep 21
Sep 21 How to get started on a behaviour change process

Katryn Wright

What does a behaviour change process involve? How do I get started? How do I understand which behaviours I need to change?

Jun 24
Jun 24 Does the business case work?

Katryn Wright

How should we communicate doing the right thing? How effective is the business case? What can we learn from diversity and inclusion?

Jun 1
Jun 1 Introducing behaviour change approaches

Katryn Wright

What’s the most powerful contribution the behavioural science can make? What’s the promise of behaviour change processes, approaches, and methodologies? How can responsible business practitioners use them?

May 11
May 11 Re-emerging: What I've been learning

Katryn Wright

What can responsible business and human rights learn from behavioural science? How can responsible business practitioners deploy behavioural science insights, tools, approaches and methodologies?

Aug 7
Aug 7 Research: Learning from applications of behavioural science to health and safety

Katryn Wright

What can we learn from health and safety? How has behavioural science been successfully deployed? How can the EAST framework help?

Sep 5
Sep 5 Research: Getting people to act - psychic numbing, the identifiable victim effect and empathy

Katryn Wright

Why are we sometimes indifferent to suffering? Why are we motivated by identifiable victims? How can we build empathy and identifiable beneficiaries? How is this relevant to responsible business? 

Feb 10
Feb 10 Concept: Social proof

Katryn Wright

How is social proof used in behavioural science? How does it relate to business and human rights? How could social proof be better leveraged in the responsible business field?

Dec 20
Dec 20 Concept: Framing

Katryn Wright

Does framing have real-world implications? How do companies use frames? What does framing offer the responsible business field?

Sep 24
Sep 24 Foundation three: We need to run experiments and be more evidence-based

Katryn Wright

Why is it important to trial and test our interventions? What are the risks of not doing so? What experiments could we run on responsible business issues?

Sep 17
Sep 17 Foundation two: We should apply user-centred design, methodologies and approaches

Katryn Wright

What can we learn from methodologies and approaches from behavioural science? How do they align with rights-based approaches? What potential is there?

Sep 10
Sep 10 Foundation one: We must focus on specific behaviours

Katryn Wright

Does awareness lead to action? Can we trust what people say they will do? How can we shape behaviours?

 
KW.png

 

My name is Katryn Wright and this is my “Better Business Behaviour” platform. I conduct applied research and advise organisations on how to drive behaviour change initiatives to improve responsible business practices. This blog explores the applicability of behavioural science insights to improve corporate conduct and outcomes for people. 

 

Blog     Engage     LinkedIn

 
 

Powered by Squarespace